Tuesday, January 4, 2011

Ford v. Chevy: The Battle Rages On

 As much as auto critics love to wring their hands over GM's and Ford's misfortunes the two automakers are locked in a perpetual battle for the coveted big pickup truck category. The Chevrolet Silverado and Ford F Series continue to duke it out for the number one spot. There is more at stake here than meets the eye...and just what would that be?
 For 28 years running the top selling vehicle in the US has not been a car, rather a pick up truck. That's right, America's love of pick ups extends to the point where the Ford F Series traditionally outsells the bestselling car by a factor of nearly 2 to 1 [the Toyota Camry is the best selling car, FYI]. Indeed, the second best selling truck for most of that time has been the Chevy Silverado, nemesis of the Ford.
 If you are a GM fan, your immediate thought is to cry "foul" over the whole matter. In reality, Chevrolet's parent company -- General Motors -- sells more full size pick up trucks than Ford year in and year out. However "the general" markets its truck under two different nameplates: Chevrolet and GMC. So, what appears to be a long running streak for Ford is just not that. At least according to GM fans.
 Beyond the pick up truck sales, the matter of who is number one is a source of pride for the big automakers as they have been beaten and bruised over the years by increased competition. Asian automakers continue to take away sales, as even Toyota and Nissan are now building full sized pick up trucks. Dodge, too, has grown in size and influence ever since its redone Rams hit the market in the early 1990s. So, the last area of dominance for Ford and GM is also being chipped away and no one wants to be the first to admit defeat.
If you want to influence the battle, you have only one month to make a difference. Both manufacturers are certain to have amazing end of the year clearances, so shop smartly and you will come out as a winner no matter whose product you choose.

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