Sterling is a secondary company of Freightliner LLC. Sterling trucks have long held the reputation of being conventional. This popular trucking company specializes in manufacturing vocational trucks which are typically used for jobs other than straight freight hauling. The company's line-up of trucks have been used as fire trucks, garbage trucks, dump trucks, school buses and other commercial or public vehicles in this category.
Currently Sterling is the only OEM or original equipment manufacturer that offers a full line of trucks that range from classes 3 through 8. Although they do manufacture heavy duty and freight hauling trucks their major contribution to the trucking industry comes in the form of concrete mixers, cranes, street sweepers and the other commercial vehicles listed above. Many government offices throughout the United States depend on Sterling to produce efficient, cost-friendly and dependable vehicles for their needs.
The name for the company was actually used originally by an independent truck manufacturer and then bought by the White Motor Company in 1953. Two years later the name was retired and laid dormant until Daimler-Benz subsidiary Freightliner LLC decided in 1998 to take it to go along with the Ford blue oval on the AeroMax Series of trucks. Since that time the Sterling name has made quite a resurrection producing a multitude of heavy to medium purpose trucks. The company headquarters is currently located in Detroit, MI. The more conventional trucks however are manufactured in St. Thomas, Ontario, Canada. The company's truck line-up is currently being sold in Canada, Mexico, Australia and New Zealand as well as in the United States.
The company was awarded the J.D. Power and Associates Heavy Duty Truck Customer Satisfaction Study in 2007. The study was conducted by interviewing more than 2,500 drivers of Class 8 trucks that were two years old at the time. Sterling trucks have actually won this award twice in the last four years. The award was given due to this truck manufacturer having the highest scores for both their new dealer facilities and service prices. The manufacturer was among the highest
rated brands in the Class 8 category on factors such as availability of spare parts, hours and days for service department availability, facility overall appearance and price and labor for repairs. There are many reasons that these trucks remain one of the top rated choices for truckers in the nation. From fire trucks to big rigs, Sterling takes care of virtually every trucking need all from one place.